Do your customers make more money doing business with you?

At Luminas Strategy we help you answer this critically important question and take the steps to help you win with your customers.

The value proposition experts

Xcelerating Customer Value is the Core of What We Do

Luminas Strategy understands that your company's value proposition is the most valuable currency in the marketplace.

Understanding, measuring and improving your value proposition is the most important work for business success — an unclear, undifferentiated and immeasurable one represents the greatest threat to business sustainability.

Luminas Value

Create more customer value
& capture your fair share.

We help clients build internal capability to win with their customers on a sustainable basis — by continuously improving their customer value propositions.

How We Helped Eastman Chemical

"As part of a broader company-wide effort to boost our organic growth performance, reinforcing our efforts and attention on our most strategic and promising accounts became a high priority. Working with Luminas Strategy has allowed us to enhance our customer & competitive insights, selectively broaden our customer engagement and sharpen our Strategic Account plans. His input and counsel was instrumental to our progress."

- Lucrèce Foufopoulos, Vice President / General Manager, Tire Additives at Eastman Chemical

Obstacles Facing

Developing unique value is increasingly difficult in fast moving markets
Customers are asking for more impact from suppliers
Companies are caught off guard when their most valuable customers leave
Today’s tools are ill-equipped to support this new world due to:
  • > an absence of a true customer-centric perspective
  • > an inability to connect your products and services directly to operational impact for customers
  • > an inability to measure differential economic value and deliver versus your competitors
  • > a lack of specific actions to increase your differential value today and in the future

Xcelerating customer value is the core of what we do

We Find Solutions For:

Existing Customer Strategies
Accelerating Prospective Customer Wins
Enhancing New Product & Market Launches
Improving Vertical
or End-use Market Strategies
Increasing Private Equity
Portfolio Value
Building Greater
Value & Sustainability
of Suppliers

Our Proven Tool for Success

Customer Value Xcelerator

  • Increase Customer Engagement
  • Improve Value Propositions & Customer Segmentation
  • Develop More Effective Marketing Communication
  • Support Value-based Pricing Capture
  • Enhance Selling Skills / Capabilities
  • Drive Customer Innovation & New Business Models

Why Luminas?

We Are On a Journey to Help Our Clients Win

Luminas Strategy is an innovative company located in the heart of the thriving and world-renowned Research Triangle Park. We are focused on customer-driven growth and innovation, guided by our CEO and founder, D. Keith Pigues.


Learn How To Win With Customers

Watch a Best Seller TV interview with our Luminas CEO on
his best seller book, Winning with Customers: A Playbook for B2B.

Luminas Strategy | The Frontier in Research Triangle Park, NC -
800 Park Office Drive, Suite 3614,
Research Triangle Park, NC 27709