At Luminas Strategy we help you answer this critically important question and take the steps to help you win with your customers.
The value proposition experts
Luminas Strategy understands that your company's value proposition is the most valuable currency in the marketplace.
Understanding, measuring and improving your value proposition is the most important work for business success — an unclear, undifferentiated and immeasurable one represents the greatest threat to business sustainability.
We help clients build internal capability to win with their customers on a sustainable basis — by continuously improving their customer value propositions.
How We Helped Eastman Chemical
"As part of a broader company-wide effort to boost our organic growth performance, reinforcing our efforts and attention on our most strategic and promising accounts became a high priority. Working with Keith has allowed us to enhance our customer & competitive insights, selectively broaden our customer engagement and sharpen our Strategic Account plans. His input and counsel was instrumental to our progress."
Xcelerating customer value is the core of what we do
Our Proven Tool for Success
Luminas Strategy is an innovative company located in the heart of the thriving and world-renowned Research Triangle Park. We are focused on customer-driven growth and innovation, guided by our CEO and founder, D. Keith Pigues.
Watch a Best Seller TV interview with our Luminas CEO on
his best seller book, Winning with Customers: A Playbook for B2B.
D. Keith Pigues
CEO & Founder
D. Keith Pigues is CEO and Founder of Luminas Strategy. He is a native of Memphis, TN and currently lives in Research Triangle Park, NC. During his corporate, academic, entrepreneurial and consulting career, he has lived in Atlanta, Seattle, Chicago, Los Angeles, St. Louis, Houston and Manchester (U.K.). His experience includes c-suite executive leadership positions leading global marketing, strategy and sales at Fortune 100 and mid-market private equity backed firms in a range of industries, including information technology, healthcare, agriculture biotechnology, automotive, commercial printing and building products. He has held executive positions at CEMEX, RR Donnelley, ADP, Honeywell International and Ply Gem Industries. He served as an adjunct professor of leadership in the MBA program at the University of North Carolina’s Kenan-Flagler Business School, as well as a tenured professor of management and business school dean at North Carolina Central University. He received an undergraduate degree from Christian Brothers University and a Masters degree from the University of North Carolina’s Kenan-Flagler Business School. He is co-author of Winning with Customers: A Playbook for B2B. What Keith enjoys most about serving clients: “Helping organizations win in the marketplace by truly bringing the customers’ business into the center of decision making – resulting in more confident decisions and accelerated growth and profits.”
Yolanda Brown is a Senior Consultant with Luminas Strategy. She is a native of St. Louis, MO and currently resides in Research Triangle Park, NC after having spent time in Atlanta, GA. She is a business executive with accomplishments in strategic planning and collaboration. She also provides leadership for cross-functional teams to achieve organizational goals and has worked with both startups and large organizations in the telecommunications, non-profit, entrepreneurship, transportation and event industries. She has founded and led several startups after stints at Lucent Technologies, Powertel, FedEx and a statewide nonprofit in North Carolina. She holds a Master of Business Administration from UNC Chapel Hill’s Kenan-Flagler Business School, a Bachelor of Science in Industrial Engineering from the University of Missouri-Columbia, and professional certifications from Tuck School of Business at Dartmouth College, National Development Council, and Leadership North Carolina. What Yolanda enjoys most about serving clients: “Helping organizations achieve their top goals by clarifying their strongest resources and messaging to attract their best customers and win in the marketplace.”
Bryan Goerger is an Executive Advisor with Luminas Strategy. He grew up in Minnesota, yet spent most of his career in California, Texas and Switzerland before returning to Minnesota. His experience leading global market development and commercialization for highly advanced products, along with his experience launching innovative value-adding solutions in North & South America, Europe, Australia and emerging markets across Asia prepared him well to support clients in the development of innovative customer-driven growth strategies. He received his undergraduate degree from Augsburg College and completed graduate studies at Arizona State University and IMD (Lausanne, Switzerland). He also served in the United States Marine Corps. What Bryan enjoys most about serving clients: “Helping organizations improve business results by leveraging customer insights and technology to accelerate commercial performance.”
Connie Mester is an Executive Advisor with Luminas Strategy. She is a native of Florida and currently lives in the Research Triangle Park, NC – having spent time in Hartford and Atlanta. She has deep experience across health and life science industries and a firm grasp of the dynamics and complexities of the evolving healthcare landscape. Her experience includes marketing, strategy, business operations and management with health insurance companies, government, academic institutions, hospital systems, pharmaceutical and medical device companies – including experience with Aetna and Cigna. She is founder and former CEO of Thrive 4-7, as well as co-founder and Chief Innovation Officer of the Global Pain Institute. She holds a Masters of Public Health from the University of South Florida and a Bachelor of Science in Health Education from the University of Florida. What Connie enjoys most about serving clients: “Helping organizations create winning value propositions and sustainable business strategies by aligning market forces and practical, person-centric solutions that generates positive change and measurable impact.”
Everett Darby is an Executive Advisor with Luminas Strategy. A native of Dallas, TX, he currently resides in Atlanta, GA. He leverages over three decades of executive leadership experience in the chemicals, ingredients, and beverage industries to help organizations accelerate innovation and develop profitable growth strategies. He has held executive leadership roles at Monsanto, Nutrasweet and The Coca-Cola Company, where he was known for building high performance teams and delivering results. He has led corporate innovation and managed strategic global account relationships with some of the largest Fortune 100 companies. He holds Adjunct Professorships at both the University of Georgia Terry School of Business and Georgia State University Robbins School of Business. He received his undergraduate degree from Morehouse College and a Masters degree from Washington University. What Everett enjoys most about serving clients: “Helping organizations innovate to define and deliver differential value.”
Laura M. Machaba Abiodun is an Executive Advisor with Luminas Strategy. She currently lives Atlanta Georgia, after returning from a 10-year expatriate in South Africa. She is an accomplished senior leader with extensive profit & loss, stakeholder engagement, strategic planning, market development, competitive positioning, enterprise intelligence and change management experience. She is a proven team leader with a track record of innovation, collaboration and influence as a global senior executive and board member. Her diverse industry experience ranges from Professional Services, Energy, Retail, Higher Education, Government and Media industries. She received an undergraduate degree from the University of the North, Postgraduate degree from Witwatersrand, Masters degrees from Governors State University and Rosary College, and additional graduate studies at Harvard University. She is a Visiting Faculty Research Fellow at Georgia Institute of Technology. What Laura enjoys most about serving clients: “Helping organizations develop and clarify strategy, innovate and improve processes and outcomes by engaging process owners and people at the touch point of customer experience.”